THE OFFICE: SOMEHOW WE MANAGE

During my time at East Side Games, I helped create ads for user acquisition purposes.

 

My main tasks included:

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• Renew and create new promotional images and videos for the App Store and Google Store page.

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• Create ads in the form of videos and images by capturing in-game footage and screenshots to promote the game's various events, including some events related to the show, using Quantric Foundations' "Player Motivation" and Facebook "Big Catch Strategy" models as our marketing strategy guide

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• Measure and analyze data of our top performer ads using key performance indicators such as IPM, CTI, CTR, and CVR.

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• All ads that I created (images and videos) were run on Ironsource, Google UAC, Facebook Ads Manager, TikTok and other ad networks